Culture, art and soft power as capital | Wealth Office
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Themes / No. 8

Culture, art and soft power as capital

Culture, art and patronage as forms of capital that build understanding, legitimacy and influence between societies.

Theme hub

Wealth Office guests treat culture as a form of capital with its own returns. Lady Linda Wong Davies has spent nearly two decades building cultural platforms between China and the world, and argues that culture changes minds where statistics cannot. Keyu Jin describes an organic soft power emerging from a creative Chinese Gen Z. Pearl Lam sees young collectors in Asia and the Middle East building collections out of passion for their culture. Catherine Freeman and Bigna Pfenninger explain how collectors and ecosystems confer legitimacy on art, and Howard Bilton turns art prizes into funding for children's art therapy. Michael Macfarlane frames the series around wealth supporting creativity and the arts in ways he describes as unprecedented. This theme looks at how private patrons build understanding, influence and value through culture, and at the caution guests bring to its financial case.

The essay

Why culture may change minds that graphs and statistics cannot

Guests describe patronage, collecting and organic soft power as ways private wealth builds understanding between societies, while staying candid about art's financial limits.

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