Biography
Marshall Jen is a Hong Kong-based scholar-practitioner who specialises in family business, succession planning and family offices in Asia. He is Executive Director of the Centre for Family Business and the Centre for Entrepreneurship at The Chinese University of Hong Kong (CUHK), and combines academic research and teaching with advisory work for enterprising families.
Academic and advisory work
At CUHK Business School, Jen leads the Centre for Family Business, which researches and supports family enterprises in Asia. He was one of the founders of NxGen Visionaries, which together with the Family Office Association Hong Kong donated HK$1.25 million to the centre to develop a Family-in-Business Award recognising Asian Chinese families for their achievements in succession, governance, family office practice, philanthropy and next-generation entrepreneurship. The donation also supports research on multi-family offices in Hong Kong.
He is also an adjunct professor in the Department of Hospitality and Business Management at the Technological and Higher Education Institute of Hong Kong. His research and practice interests include succession planning, next-generation learning and development, family-in-business leadership, family decision-making and governance, and family entrepreneurship.
Jen founded his first company in the final year of his undergraduate studies and later sold it. He went on to found Edlinked and the FiBI Advisory and Research Institute, a family business advisory firm focused on succession planning and the development of family office talent. FiBI's AI-assisted approach to succession planning has been adopted by HK4FAMILIES, a non-profit organisation launched in Hong Kong in 2026 to build the capabilities of families with enterprises.
Education and publications
Jen holds an MBA from CUHK, where he was valedictorian of his graduating class in 2019, and a Bachelor of Education from Simon Fraser University in Canada. He is a candidate for an executive doctorate in business administration at the University of Liverpool, holds a PGCE from the University of Sunderland and is a Certified Management Consultant. In 2011 he represented Canada at the World University Games.
He has co-authored case studies and book chapters on Asian family business published by World Scientific, Palgrave Macmillan, Routledge, Edward Elgar and the Family Firm Institute. These include studies of Mission Hills Group and the Hong Kong restaurant group LH Group, chapters on transgenerational entrepreneurship and succession-induced portfolio entrepreneurship, and The Governance Marathon, a 2021 report on durability in entrepreneurial families.
Public service
Jen is active in Hong Kong civic life. He has been a member of the Consumer Council since 2025, serves as vice chair of the Economic Development Committee of the Hong Kong CPPCC Youth Association, and sits on a youth development and civic education committee in the Kowloon City district. He is also an academic adviser to a research unit of the Development Research Center of the People's Government of Guangdong Province, and an independent non-executive director of international schools in Singapore and Malaysia. In 2024 he received a commendation from the Secretary for Home and Youth Affairs.
On Wealth Office
Marshall Jen appeared on Wealth Office in the episode "Who Will Control the $100 Trillion Wealth Transfer?", published in March 2026, in conversation with Michael Macfarlane. He argued that the coming transfer of wealth in Asia is an emotional problem before a structural one, since families have used trusts and insurance for a century yet still fall into dispute. He proposed that families act as strategists and professionals as tacticians, described a well-rounded family office as resting on three pillars of investment, spending on human and social capital, and donation, and suggested that Asian and Western family office models are converging. He also discussed the Greater Bay Area, the relationship between Hong Kong and Singapore, competition from Dubai and Abu Dhabi, and next-generation leaders who hold titles while the older generation still makes the decisions.
On Wealth Office
Marshall Jen argues that Asia's coming wealth transfer will turn on family emotion and trust, and sets out what a mature family office should look like.
Insights drawing on Jen