Episode overview
Marco Poon, a third-generation member of a major Hong Kong business-owning family, tells a story about risk that frames this conversation with Michael Macfarlane. A few years ago he recommended that his family invest in US bonds, a choice any private bank would have endorsed as very safe and very liquid. The older generation asked whether he had ever seen the balance sheet of the country issuing them. Poon says he realised he had been applying an institutional lens to a family thinking 100 or 200 years ahead, and he remains glad his idea was rejected.
From there the discussion turns to the gap between what families need and what banks are designed to provide. Poon argues that families arrive with a bracket of needs, including governance and charity, while banks are built around investment revenue, which creates a direct conflict of interest. He describes the peer community in Hong Kong where second- and third-generation family members share experience on governance, tax, charity and teaching children about money, observing that each family is unique but faces similar challenges. He also explains why outside work and entrepreneurship help make successors battle ready.
The final part of the conversation looks outward. Poon attributes China's progress in AI, automation and new energy to a clear national plan, energy infrastructure built in advance and the pairing of government backing with enterprise effort, and points to Chinese electric vehicles that rival imports. He sees large opportunities in power grid modernisation, including in Japan. He closes by describing JCP, the fiduciary advisory business he founded on a net-fee model, and his view that families must pass down values, stories and an understanding that they manage the family's wealth without owning it.
Key ideas
Risk depends on the time horizon
Poon argues that families and institutions measure risk on different clocks. A private bank may call an investment low risk because its volatility is acceptable over one, five or ten years. A family trying to safeguard resources for 100 or 200 years feels risk very differently, and may prefer assets whose volatility it can ride out to something that looks safe today but may look very different in the long run.
The Treasury lesson
When Poon proposed US Treasuries, the older generation asked whether he had seen the country's balance sheet. He concluded that his elders had lived through multiple cycles, knew that what they were once taught was safe could go wrong, and treated geopolitics as central to risk. Time frame and geopolitical concern, he says, are the two core parts of how a family analyses risk.
A structural conflict with banks
In Poon's account, families bring banks a bracket of needs covering investment, governance, charity and more. Banks are designed around investment, earning revenue from product commissions and trading. Staff KPIs, he says, centre on portfolio revenue, so anything else is an additional cost unless the family pays. Raising family governance with a private banker, he adds, produces a silence in which you can hear a pin drop.
Families learning from families
Poon describes a Hong Kong community where family members, mostly second and third generation, discuss governance, tax, trends in charity and how to teach children about money. He attributes its strength to an existing family office community, strong academic research on family offices and Hong Kong's position as an Asian hub. He takes ideas back to his family and to his own household.
Making successors battle ready
Poon sees two routes to preparing heirs. Some families require a period in a third-party organisation, so successors learn what a 9-to-5 job, pressure and chasing a sales order feel like. Others fund an entrepreneurial project, which can extend the core business and train the family's people. His own family let him pursue entrepreneurship, which he says helped him understand the operational challenges they face.
Patient capital for long projects
Poon describes family capital as different from institutional capital in one important respect. Families may have no fixed investment horizon at all, which suits startups and industries that take a long time to grow. He cites infrastructure, where construction alone may take years and the benefits extend over decades, and sees a global need to overhaul power grids to meet the energy demands of AI.
Fiduciary alignment and decision quality
Poon founded JCP to improve the quality of families' decision-making. He describes a fiduciary, net-fee model in which commissions offered by banks are disclosed to the family and negotiated away to reduce its net cost. JCP helps families establish investment committees, trains them to make decisions within them, and offers education and succession planning, so investments are judged against the family's own objectives.
In their words
They know that nothing is completely safe for the entirety of time.
— Marco Poon, Wealth Office
The next generation should know the struggle of the previous generation. Without that, they cannot be humbled enough to understand that they are just managing the family wealth. They don't own it.
— Marco Poon, Wealth Office
It is about ensuring the survival of the families. It's about cultivating the next generation. It's about developing the family into the next platform.
— Marco Poon, Wealth Office
Whatever I learned, I try to implement back in the family.
— Marco Poon, Wealth Office
Our core objective is to help family to make the best decision they can.
— Marco Poon, Wealth Office
Quotes are taken word for word from the episode transcript.
Questions this conversation answers
Why did Marco Poon's family reject his recommendation to buy US Treasuries?
Poon proposed US Treasuries as a safe, liquid investment that private banks would have endorsed. The older generation asked whether he had seen the balance sheet of the issuing country. He concluded that he had used an institutional lens, while his elders weighed geopolitics and a far longer time horizon. He says he is glad they rejected the idea.
What does Marco Poon see as the conflict between families and banks?
He says families approach banks with needs that include governance and charity as well as investment, while banks are designed to earn revenue from products and trading. Because staff are measured on portfolio revenue, other services become a cost. He argues this creates a direct conflict of interest and makes family governance a subject bankers avoid.
How does he think families should prepare the next generation?
Poon emphasises education, values and the older generation's stories of struggle, so heirs understand they manage the family's wealth without owning it. He describes two practical routes to making successors battle ready: working in a third-party organisation before joining the family, or running a family-funded entrepreneurial project. He also stresses support for family members' well-being.